A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data

The purpose of this study was to analyze big data identify the sub-dimensions ethical consumption, as well consumption value associated with that changes over time. For study, were collected from Naver and Daum using keyword ‘ethical consumption’ frequency matrix extracted through Textom, for period January 1, 2016, December 31, 2018. In addition, a twoway mode network analysis conducted UCINET 6.0 program visualized NetDraw function. results text mining show increasing year-on-year, indicating interest in has grown. derived 2014 2015 are fair trade, eco-friendly products, cooperatives 2016 products animal welfare. deriving keywords classified emotional value, social functional conditional value. influence found be growing Through analysis, relationship between values each year 2018 showed significantly strong correlation product